Too Busy Making a Living to Create Wealth

Howdy!!

Cowboy Keith here.

THE FALLACY OF OUR GENERATION…

Recently it’s come into my awareness that people are very busy. Busy doing what? I’m not sure… To me it seems like we are too busy making a living to really ever create any wealth.

I talk to people everyday that tell me how they don’t have any money, and they are working very hard, and they are trying to get ahead… But they just can’t seem to move forward.

Many of the people that I know work hard at their jobs… 40-50-60 hours a week + commute time… Only to be laid off, or let go due to reasons that have nothing to do with them!!

What people don’t realize is that the system is broken. And it’s designed to that way!

See we are all told to go to a good school, get a good job, and work really hard and you will be ok… Well that may have worked for our parents and our grandparents… But for today’s workforce… It is very different.

The problem is that there is no retirement, no pension, and probably not much if any social security by the time we’re old enough for it.

So why aren’t we addressing those issues now? Why are we too busy to create something for the future? Why are we spending so much of our “LIFE” on things that will not really provide for us in the long term?

Too many of us are just HOPING that something will come along or just assume that we will be ok…

This is the fallacy of our generation…

WE MUST set aside some of our focus on a weekly basis to create something long term that will provide residual income for our retirement… PERIOD.

Some of us may inherit wealth from our parents… but…

If we are unwilling to focus on the future a task then we are doomed to poverty and government assistance in our retirement.

Long gone are the days of Pension + Retirement+ Social security+ government funded health care to provide in our “golden years”

Companies are no longer committed to their employees like they were in my fathers’s generation… Providing for a nice pension as well as full health care for his retirement.

So we know this problem is coming… We know that we have mostly nothing set up for the future… and yet… We still blindly, and ignorantly continue on in the same path

Less than 5% of ALL people will retire wealthy. 65% will be dead, or dead broke.

But ignoring the future… Does not change it..

Another issue that we need to address is taxation. But again… That is another issue that you really have to “WANT” to know something about. Most people are taxed at about 50% of their income that goes straight to the government… Incredible opportunities exist to put the money “TO WORK” for you, instead of giving it to the government to waste… But… Again… you must take some of your “FOCUS”… and invest it in the things that will pay you residual income, and provide for you when your “JOB” is long gone…

Actively changing your focus and investing in a “side” business, or purchasing property, or doing something THAT IS NOT LINEAR INCOME…in addition to your “day job” is the only alternative that we have seen to fight back against the impending poverty, over taxation, and devaluation of the dollar. that is headed our way.

If you are interested in changing your long term future by investing in real estate, or you are interested in a home based business… and to see what we are up to… Please get in contact with us

Posting VS Advertising VS Relationships

Having been in marketing for years and years now, more and more becomes apparent to me.

There is a dramatic difference between posting, advertising and creating relationships.

We have all heard of the Know, Like and Trust factor right?

I mean no one wants to do business with someone that they don’t know like or trust right?

Especially when it comes to internet marketing, MLM, or social media marketing.

Social Media is massively misunderstood in this regard… So lets jump into it..

Posting on Social Media.

On a social media marketing platform such as Google+ or Facebook or Linkedin… Our posts should do two things.

Create credibility and Authority… and ENGAGE or clients.

(For More on Branding, Authority and Messaging SEE THIS POST)

If you’re posts skips these steps then it won’t have any credibility. For example… Often times I see people just blatantly posting their links and or business opportunities all over the place. This simply doesn’t attract the type of person that you would want in your business anyway…

Someone like me ( or an experienced marketer) wouldn’t be interested in such “trash” posted all over the place. The bottom line is that it just simply doesn’t work… Many people think that it does, but believe me… It doesn’t. If I see such a post, and then I ask the poster about it… They’ll of course tell me how great it works and then I’ll ask them about their engagement and conversion… and they can’t answer.

This to me… Is a failed idea… How does it benefit you to post your links and “junk” all over the place.

Advertising

So what is the difference between advertising and posting on social media ? Advertising as we know it is changing all the time… Especially with the internet… But if you are advertising… You need to have your metrics set up… You need to have a sales funnel… and know your numbers… What are you trying to get the prospect to do? Do you have a plan for them? For example one major platform that we are all familiar with is Craigslist… When you post on craigslist you want people to call you or go to your website… That’s it..

Unlike Social Media… With advertising ENGAGEMENT COMES AFTER THE CLIENT TAKES A FORWARD ACTION…

So with advertising the message has to be that much “Stronger” to overcome the barriers of know, like and trust. See with social media, you’re job is to create engagement. With advertising you have to jump to direct action by the client. So this can be a challenge for most “newbies” into marketing… Because they are just so excited about their opportunity that they are just running around trying to tell everyone about it.

In our opinion, this is why social media trumps traditional advertising…

But… Most users of social media are using in incorrectly. They think that social media is the SAME as advertising… And obviously it is not… With social media you have the opportunity to actually ENGAGE your prospects, identify them by targeting, and creating a specific message for that target… Whereas advertising is shooting with the shotgun to get a wider target, and a more general message

Relationships

So that all being said… Where do you want the “RELATIONSHIP” to start… That sort of depends on what you’re selling or marketing… Our opinion is that if you are in any sort of recruiting, mlm, sales or real estate… You should consider targeting your marketing FIRST, and the creating your Relationships… As apposed to just mass marketing your information.

For additional information on these topics and many more check out or homepage
COWBOY KEITH’S MARKETING MACHINE

Social Media Marketing For Realtors, Loan Officers and Insurance Agents

The truth of the matter is that most people are just doing it wrong!

A major revelation that came to me was the fact that social media doesn’t sell anything!

But it can start the conversation and get the introductions out of the way…

I am a Lic Realtor, a Real Estate Investor, and an Lic. Insurance Agent…

So I know some of the struggles and tribulations of most agents..

Usually they are stuck on one thing… lead Generation.